The idea for the logo came from the word awake. Since it wasn’t available as a URL, I decided to try a phonetic spelling using the number 8. It was available 🙂 So from that point, I figured the 8 looks like an infinity symbol and started to play around with that. I was always a fan of the ouroboros symbol and started to work that into the design. I figured it’s a good way to represent the inward journey, destruction and growth of the self. The rainbow colors represent the 7 chakras.